My expertise

Understanding your audience, product and market

Applying research expertise, I generate actionable insights to shape brand positioning, communication, and experience strategies. My research skills include:

  • Market research

  • Competitive benchmarking

  • Qualitative discovery

  • Customer journey workshops

  • Usability testing

  • Contextual inquiry

  • Digital ethnography

  • Surveys

person holding white paper near white ceramic mug on brown wooden table
person holding white paper near white ceramic mug on brown wooden table
Brand positioning strategy & activation

Informed by research and aligned with business objectives, I lead creative teams to shape your brand's identity and go-to-market strategy:

  • Brand architecture & portfolio management

  • Brand identity (visual & verbal)

  • Brand personality, narrative & messaging framework

  • Brand performance tracking

man in black long sleeve shirt standing beside woman in red and white plaid dress shirt
man in black long sleeve shirt standing beside woman in red and white plaid dress shirt
Experience mapping & design
person writing on white paper
person writing on white paper

I specialise in planning both digital and physical touchpoints within the sales funnel, strategically identifying and prioritising key areas for development to optimise resources:

  • Customer journey mapping

  • Information architecture

  • Wireframes & prototyping

  • Customer personas & segmentation

  • Content design

person using macbook pro on black table
person using macbook pro on black table
Multi-channel campaign planning & execution

Orchestrating seamless collaboration among social media, data, and CRM teams, ensuring a unified approach throughout the entire lifecycle of data-driven campaigns. I facilitate end-to-end planning, execution, and measurement:

  • Sales funnel campaigns (lead generation to loyalty)

  • Product launch campaigns

  • Brand building campaigns

  • Channel and media planning

  • Messaging & content strategy

  • Performance tracking & optimisation