My expertise
Understanding your audience, product and market
Applying research expertise, I generate actionable insights to shape brand positioning, communication, and experience strategies. My research skills include:
Market research
Competitive benchmarking
Qualitative discovery
Customer journey workshops
Usability testing
Contextual inquiry
Digital ethnography
Surveys
Brand positioning strategy & activation
Informed by research and aligned with business objectives, I lead creative teams to shape your brand's identity and go-to-market strategy:
Brand architecture & portfolio management
Brand identity (visual & verbal)
Brand personality, narrative & messaging framework
Brand performance tracking
Experience mapping & design
I specialise in planning both digital and physical touchpoints within the sales funnel, strategically identifying and prioritising key areas for development to optimise resources:
Customer journey mapping
Information architecture
Wireframes & prototyping
Customer personas & segmentation
Content design
Multi-channel campaign planning & execution
Orchestrating seamless collaboration among social media, data, and CRM teams, ensuring a unified approach throughout the entire lifecycle of data-driven campaigns. I facilitate end-to-end planning, execution, and measurement:
Sales funnel campaigns (lead generation to loyalty)
Product launch campaigns
Brand building campaigns
Channel and media planning
Messaging & content strategy
Performance tracking & optimisation